Join the eLab Panel

Sign up today.  Join other people like you from all over the world who participate a few times a year in our exciting and thought-provoking online experiments and surveys. The elab Panel is operated by Professors Tom Novak and Donna Hoffman at the George Washington University School of Business.  We study how the connected consumer behaves in the digital world.

Cash prizes. By joining the panel today you earn a chance to win cash prizes ranging from $50 to $100 by participating in our special invitation-only research studies. We send out individual invitations for these studies a few times in a year.

Becoming an eLab Panel member is easy.  To get started, simply filly in your information in the “sign me up”! box below.

Once you join, you will receive email invitations to participate in our invitation-only studies throughout the year, or, if you prefer, opt-out. Please note that we respect your privacy and will not sell or trade your email address.